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Sales job descriptions

Sales Manager Job Description

The Sales Manager plays a pivotal role in driving the company's revenue growth by leading and managing the sales team. This position is responsible for developing strategic sales plans, achieving sales targets, and expanding the company's customer base.
Alexandra
Linkedin
3/19/25

Sales Manager Job Overview

Similar Job Titles

🔹Sales Manager
🔹 Business Development Manager
🔹 Account Manager

Main Missions

The Sales Manager plays a pivotal role in driving the company's revenue growth by leading and managing the sales team. This position is responsible for developing strategic sales plans, achieving sales targets, and expanding the company's customer base.

Key Responsabilities

✔ Develop and implement effective sales strategies.
✔ Lead, manage, and motivate the sales team to achieve sales targets.
✔ Monitor and analyze performance metrics and suggest improvements.
✔ Establish productive and professional relationships with key personnel in assigned customer accounts.
✔ Negotiate and close agreements with large customers.
✔ Prepare monthly, quarterly, and annual sales forecasts.
✔ Work collaboratively with marketing and product teams to enhance customer satisfaction.
✔ Stay updated with new product launches and ensure sales team members are on board.

Tools

  • CRM Software: Salesforce, HubSpot, Zoho CRM
  • Analytics Tools: Google Analytics, Tableau, Power BI
  • Communication Tools: Slack, Microsoft Teams, Zoom
  • Project Management Tools: Asana, Trello, Monday.com

Skills

  • Leadership
  • Strategic Planning
  • Negotiation
  • Customer Relationship Management
  • Analytical Thinking
  • Communication

Key vocabulary

  • Sales Funnel: The process that companies lead customers through when purchasing products.
  • CRM: Customer Relationship Management, a technology for managing a company's relationships and interactions with potential clients.
  • KPI: Key Performance Indicator, a measurable value that demonstrates how effectively a company is achieving key business objectives.
  • Lead Generation: The initiation of consumer interest or inquiry into products or services of a business.

Career path

A Sales Manager can advance to higher roles such as Director of Sales or Vice President of Sales, or transition into specialized roles like Sales Operations Manager.

Salary

In the USA, Sales Managers typically earn between $60,000 and $120,000 annually, depending on experience and location.

Benefits

Common benefits include health insurance, retirement plans, performance bonuses, and paid time off.


Sales Manager Job Description

Job Title

Sales Manager

To help you :
✅ A clear, concise sentence to describe the role
✅ The job title must be clear and reflect the role, as it's the first thing candidates see
✅ Needs to match with the keywords candidates search for on job boards and search engines.
🚫 Avoid company-specific titles.

Company Description

This section is specific to your business activity - we cannot provide you with a ready-to-use template.
To help you, here are the elements that must be included:
✅ Your mission
✅ The products and/or services that support this mission
✅ The type and number of customers you serve
✅ Your mid- and long-term goals, with concrete figures
✅ Any other ambitious projects (geographic expansion, new verticals, etc.)

💡 Bonus: Add engaging content like photos, videos, CEO podcasts, or anything else that showcases your vision and ambitions.

Job Brief

As a Sales Manager, you will be responsible for leading and managing the sales team to achieve our ambitious sales targets. You will develop strategic sales plans, build strong customer relationships, and ensure the team is well-equipped to meet the company's sales objectives.

To complete this section, here are the essential elements that must be included :
✅ A clear and concise sentence describing the role
✅ Its position in the organizational chart
✅ The scope of responsibility including (if applicable) the size of the team to be managed
✅ One or two specific, long-term objectives for the position

Key Responsabilities

  • Develop and implement effective sales strategies.
  • Manage and oversee the daily operations of the sales department.
  • Set and track sales targets for the team.
  • Conduct market research to identify selling possibilities and evaluate customer needs.
  • Negotiate and close deals with key clients.
  • Prepare and present sales reports to upper management.

Skills & Qualifications

🎓 Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.

💪 Typically requires 5-7 years of experience in sales, with at least 2 years in a managerial role.

🎯 Main Hard Skills

  • Sales Strategy Development
  • CRM Proficiency
  • Data Analysis
  • Negotiation
  • Market Research
  • Project Management

🙂 Main Soft Skills

  • Leadership
  • Communication
  • Problem-Solving
  • Teamwork

Conditions & Benefits

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here are the elements that can be included:
✅ Employment type: Full-time, part-time, freelance, contract, etc.
✅ Location: City + any location-specific benefits
✅ Work schedule: Remote, in-office, or hybrid (ideally with details on the expected balance)
✅ Salary: You can choose to provide a range or leave it unspecified.
✅ Benefits: Outline what you offer in terms of healthcare, wellness programs, parental leave, transportation stipends, and more.

💡 Tip: Work conditions are one of the most important factors for candidates when considering a job. Transparency and honesty go a long way.

Interview Process

This section is specific to your company - we cannot provide you with a ready-to-use template.
To help you, here is a typical process:
1️⃣ Initial phone screening with (Recruiter’s Name), our (Recruiter’s Title) - 30 min
2️⃣ Interview with (Hiring Manager’s Name “HM”), our (HM’s Role) - 45 min
3️⃣ Case study with (HM’s Name), our (HM’s Role) - 1 hour in person
4️⃣ Cultural fit interview with (HM’s Manager’s Name), our (Manager’s Role) - 30 min in person
5️⃣ Team meeting with (HM’s Team Name) – in person
6️⃣ Reference checks

FAQ

🔹What are the key duties of a Sales Manager ?

Key duties include developing sales strategies, managing the sales team, setting sales targets, and building relationships with key clients.

🔹What teams does the Sales Manager collaborate with ?

The Sales Manager collaborates with the marketing, product, and customer service teams to enhance customer satisfaction and drive sales.

🔹What essential skills are required for a Sales Manager ?

Essential skills include leadership, strategic planning, negotiation, CRM proficiency, and analytical thinking.

🔹What is the typical career progression for a Sales Manager ?

A Sales Manager can progress to roles like Director of Sales or Vice President of Sales, or move into specialized roles such as Sales Operations Manager.

🔹What educational background is preferred for a Sales Manager ?

A Bachelor's degree in Business Administration, Marketing, or a related field is required, with an MBA being preferred.

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